CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO Editorial 10/23/24 CommPRO Editorial 10/23/24

John Della Volpe on How Gen Z is Channeling Fear and Passion to Save America

Join Michael in his conversation with John Della Volpe about his book as well as the results of his September 2024 Harvard Youth Poll.

Sean Devlin 6/14/24 Sean Devlin 6/14/24

Use The Right Tools To Reach The Newest Generation In The Workforce

Recruitment communicationss strategies on social media to boost your employer brand.

Orsi Korman 5/21/24 Orsi Korman 5/21/24

Using More Visual Content in Communications From Memos to Memes

So, I found myself asking: When and where is it appropriate to inject a little fun into corp. comm.?

CommPRO Editorial 2/14/24 CommPRO Editorial 2/14/24

Creating space for Gen Z to ‘ask everything’ will strengthen your team

Fostering a feedback-driven culture allows managers to prioritize soft skills.

Helmut Schuster and David Oxley 12/14/23 Helmut Schuster and David Oxley 12/14/23

GenZ’s Distinctive Voice Is Growing

With their unique characteristics and digital native upbringing, they have a distinctive worldview.

CommPRO Editorial 9/22/23 CommPRO Editorial 9/22/23

Understanding Generational Preferences Leads to Key Insights for Communicators

Megan Fletcher, VP of Customer Marketing at Marigold, analyzed the 2023 U.S. Consumer Trends Report (CTI), providing valuable insights for public relations leaders by emphasizing the diverse expectations and preferences across generations.

Brian Wallace 7/5/23 Brian Wallace 7/5/23

How to Attract a Gen Z Workforce?

Recruiting and retaining Gen Z employees can be a great challenge for many organizations. This means it is now more important than ever to understand the shifting needs and expectations of the Gen Z population.

Allison Carter 2/21/23 Allison Carter 2/21/23

Charities Adjust Their Communications Strategies to Better Reach Gen Z

Every organization wants to court Gen Z, the youngsters who will be our customers for the next 50 years of more. Nonprofits are no exception.