Agency Spotlight

In a candid PR Masters Podcast conversation, Peter Finn of FINN Partners shares why independence matters in an era of consolidation, how values-first growth and selective clients build resilience, and why AI should strengthen people and judgment, not replace them.

As trust in content, media and the digital systems behind them continues to erode, communicators can no longer think about credibility in simple terms and must start building trust across three dimensions, including a fast-emerging third layer shaped by technology itself.

This thought leadership piece explores how gratitude, recognition and presence shape effective leadership and workplace culture, especially as the holidays invite reflection on what and who truly matters.

In this episode of the PR Masters Podcast, Peter Finn, founder and CEO of FINN Partners, shares candid leadership lessons from building a purpose-driven, independent agency and explains why values, people and long-term thinking matter more than ever in a consolidating industry. The conversation is hosted by The Stevens/Jachetti Group and CommPRO.

As PR and marketing firms race to adopt AI, new data shows many are quietly underinvesting in the human skills that still drive leadership, client trust and long-term growth.

As AI-driven search reshapes how consumers discover brands, Hunter’s Hi⁵ approach shows why proof, context and trusted storytelling matter more than ever.

As CES 2026 approaches, the tech and communications worlds are preparing for a showcase of breakthrough innovation and the strategies that will shape the year ahead.

PRSA NY launches an end-of-year survey to shape a more innovative, future-focused 2026 Big Apple Awards.

A personal reflection on how one leader’s integrity and humanity shaped a generation of communicators.

A cohort of agency movement in October reveals where clients are heading as 2026 planning accelerates.

CommPRO’s November 12 Communications Town Hall brings together industry leaders for a transparent, provocative conversation about trust, technology, and the future of PR.

As AI blurs the lines between truth and fabrication, communications leaders rally around authentication as the future of credibility.

At PRSA ICON 2025, HUNTER CEO Grace T. Leong inspired the industry with a powerful message: truth told with empathy still has power.

CommPRO’s Year-End Planning Workshop will help agency and firm leaders strengthen financial performance, refine talent strategies, and enter 2026 prepared to thrive.

A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.

From full-funnel obsession to data storytelling and fandom strategy, Canvas Worldwide’s Paul Woolmington dropped a masterclass on where media, creativity, and culture are heading.

Public relations thrives when credibility, crisis skills and colorfully shared insights capture attention.

Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.

The 2025 PRSA-NY Big Apple Awards delivered an inspiring night celebrating creativity, authenticity, and leadership across the communications industry.

The Stelters set the tone at PRSA-NY’s signature event, spotlighting reputation, creativity, and impact.

The PR industry is preparing for the 2025 Big Apple Awards with top leaders set to take the stage.

A new wave of regional and mission-driven agencies is reshaping the PR power map.

A street-level shock launched this PR veteran into a lifetime of persuasive storytelling, with lessons communicators still need to hear today.

Raymond Crosby shares with Art Stevens how purpose, adaptability, and people-first values have fueled his firm’s 50-year success and shaped the future of PR.

Carmella Glover breaks down why communications must reflect the world it serves and what happens when it doesn’t.

CommPRO’s Climate Week Communications Town Hall will convene top voices in communications and sustainability to redefine how we talk about the climate crisis.

Sonia Diaz explains how mentorship, multicultural campaigns and cultural connection are reshaping public relations.

As the industry shifts, the PRSA-NY 2025 Big Apple Award honorees embody the leadership, ethics and innovation needed to guide it forward.

This year’s PRSA-NY 15 Under 35 honorees show how personal passion, bold innovation and a deep sense of purpose are shaping the future of communications.

A vivid memory from Manhattan’s glittering PR scene reveals how a political legacy and celebrity culture collided in one unforgettable hire.