You work hard to create compelling content but your analytics show that your site traffic isn’t delivering on your expectations. You aren’t alone. Few sites attract visitors without a visibility strategy. You need to promote your content to attract an audience.

Social media can be a grind. The options are always changing and new content is always needed. The effort can help you reach and exceed business goals, so stick with it.

A competitive analysis is the systematic process of understanding who the competition is and what they’re doing. You look at what is going well and what’s not working. Digging into what’s happening will help you develop an effective digital marketing strategy.

When you’re selecting images for your website, social posts and other online efforts, you want to maintain a look and feel that’s true to your brand. Take time to define the factors that make a visual “on brand” and use only those that fit.

First impressions are critical to your success in building relationships. In seven seconds you form an impression – good or bad. It’s human nature to maintain our initial impressions of people and we often find it extremely challenging to change our perceptions. How to Use LinkedIn for Business and Personal Growth. With this in mind, consider your LinkedIn profile and business page. Are you setting yourself up for the best first impression? Here’s how to make the best impression on LinkedIn.

The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element.

Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure you are there for them with what they need, when they need it.

Google now processes around 63,000 Google searches per second. That's 3.8 million per minute and 228 million per hour. When people search for the product or service you offer will they find you?

The unquestioning use of social media is a thing of the past. Facebook and other platforms have had issues with privacy, fake accounts and other trust-breaking events. We are all more skeptical.