CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Is Space Tourism an Unnecessary Splurge?

It’s interesting to see how much people are willing to pay to travel from point A to point B:  Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?  For a few hundred thousand dollars, today’s trendiest travel just takes a person from point A and back, but it does include a brief stop in the stratosphere. So, is consumer space travel worth its astronomical price?

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Should Social Media Influence Have an Age Limit?

“Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers?

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Blockchain, Marketing Dr. David Hagenbuch Blockchain, Marketing Dr. David Hagenbuch

NFT: Not Free for the Taking?

Like most people, I was amazed when an NFT of a collage by the artist Beeple recently sold at auction for $69 million.  It’s worth pondering why anyone would pay so much for a blockchain-based asset, but the sudden popularity of NFTs may signal a more important concern: the price that individuals increasingly pay because others can easily digitize and share their work.

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