A recent ruling by a judge in New York is raising quite a few eyebrows. The judge ruled that some emojis essentially represent investment advice — whether the user intended to offer such advice or not.

Effective marketing campaigns can make or break your business. A well-strategized, coordinated campaign can bring new customers to your company, bolster your brand presence, and improve the ROI of every long-term project you commit to.

Throughout my PR career I have been criticized for frequently telling clients and account groups the truth: What they want in a program will not work with the media because it is too self-serving and lacks originality, news or feature use possibilities.

We’re talking about former President Donald Trump and his looming indictment by the Manhattan District Attorney’s Office. Only Trump could turn things upside down and want to have a perp walk!

Women's Leadership was 'on fire' at the Academy Awards this year.

Communications leaders, in fact all business leaders, are invited based on the value they bring to it. The seat is not one-size-fits-all.

A lot of businesspeople ridicule communication as a low priority, nice-to-have soft skill. It’s likely these same people missed how large a role communication played in the recent collapse of Silicon Valley Bank.

In this video from Leading Entrepreneurs of the World, Gregg Castano the Founder & CEO of News Direct, discusses how in today's day and age it’s even more difficult to build awareness when most people are besieged with a tidal wave of information from all directions.

Agility has become a buzzword du jour. We’ve seen more courses in agile development, agile leadership and agile marketing pop up.

Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

If it was a national hate day yesterday for one group, you wouldn’t have seen anything but love for another community gathered at the Stonewall National Museum Archives & Library’s 50th Anniversary Gala.

Content creation is essential for a business’s success. Today’s consumers want to experience closer relationships with the brands they trust, and content is a great way to do that.

Is the 24-hour news cycle a vehicle for making minor stories seem important? In my opinion, the answer is a resounding “yes.”

In today's market, B2B companies need to do more than provide quality products and services.

Finding the best public relations agency to grow or promote a business and brand is among the most significant decisions corporate communications and marketing leaders make.

Numerous public relations gimmicks have earned a place in history as some of the best and most enduring ever.

For years, I’ve been telling PR staffers who reported to me that there are PR lessons they can learn that are probably not taught in communications school texts.

For decades I’ve told PR people that important lessons can be learned from paying attention to news events.

This year’s Super Bowl will be played between the Philadelphia Eagles and the Kansas City Chiefs on Sunday, Feb. 12 at State Farm Stadium in Glendale, home of the Arizona Cardinals.

For so many clients, the hiring of a PR team is a leap of faith, followed by many, many more such leaps. Whether you’re a startup heading into another funding round or a brand who’s been beloved for years, the process of vetting and getting PR can feel like a black box.