The following eight traits are the guideposts I rely on to motivate my thinking, and I return to them when facing new challenges.

On Wednesday, May 3rd, Revry took the IAB stage as the first LGBTQ-focused presentation since the NewFronts’ were founded in 2012.

If last month was “Dry January,” this year’s alcohol-soaked Super Bowl ads might mean calling the current month Febrewery.

Every marketing professional knows the importance of understanding your target audience. It’s essential to be consumer fluent and develop a deep understanding of what they want and need.

Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

When you think of artificial intelligence, do you hope it will make your life easier, or do you worry it will someday take your job?

Even if you think that your writing skills are quite low, the ability to express your thoughts clearly and persuasively is very important—it helps maintain credibility, and promotes the brand effectively. In reality, there are no secrets that will allow you to become an outstanding writer overnight. However, you can learn some tips to help you improve your marketing essay writing capabilities.

One of the most common strategies that many companies utilize when uncertain times are ahead is investing in promotional content that focuses on the final stages of the buying journey for customers.

Order fulfillment involves receiving an order, sourcing, and shipping the product to the customer. As of recent, businesses are experiencing a growing need to fulfill online orders.

We’ve all said things we later regretted.  Fortunately, a personal apology can often atone for such individual indiscretions.  Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them?

Effective marketing is a key component of any successful business venture. Recently, there have been changes and new trends in the entrepreneurial world, many of which are specific to marketing. A business’s marketing strategy is vital to increasing sales and retaining customers. Below are unique marketing strategies you can adopt for 2023. Keep reading to learn more.

If you develop a digital marketing campaign strategy, you may notice that once launched and promoted, it didn’t achieve the results you were hoping to gain. Your marketing budget may also suffer, making it challenging to know what to do.

Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes. 

Did you know supplements and vitamins are a fast-growing industry? The supplement industry is projected to reach a global value of $98.6 by 2031 at a growth rate of 7.6%. This is signaling fast changed and growing trends.

One overused phrase that we'd be happy to not hear anytime soon is "the New Normal." 

There may be times when "The New Normal" indicates something positive. But most of the examples we can think of are not.

Printers are often left as an afterthought in business - how can printers be so important if everyone has a phone on them all the time? But don't count out the value of printers.

Your entire target audience should be able to engage with and enjoy your marketing materials. Unfortunately, this probably isn’t the case. You aren't alone if you haven’t intentionally ensured your marketing is accessible. A whopping 96.8% of website homepages aren’t accessible enough to meet the standards of the official Web Content Accessibility Guidelines from WebAIM. 

Whether you're looking to start a side business or just want to increase your monthly income, residual income may be a wonderful strategy to help you produce extra cash flow.

Networking is paramount in business. For professionals at any stage in their career, who you know matters far more than what.

I recently received LinkedIn connection invitations from two different recruiters – It’s nice to be wanted; although, it’s nicer when the people pursuing you actually exist, which I’m certain wasn’t the case for either.  As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth?