CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Paul Kontonis 9/22/16 Paul Kontonis 9/22/16

PR Metrics that Matter-Impact Score

Paul Kontonis 9/21/16 Paul Kontonis 9/21/16

PR Metrics that Matter-Media Exposure

Paul Kontonis 9/20/16 Paul Kontonis 9/20/16

PR Metrics that Matter-Key Messages

Paul Kontonis 9/19/16 Paul Kontonis 9/19/16

PR Metrics that Matter-Source Quality

Paul Kontonis 9/18/16 Paul Kontonis 9/18/16

PR Metrics that Matter-Sentiment

Paul Kontonis 9/6/16 Paul Kontonis 9/6/16

Measurement Month: Educating the Next PR Pros

September is media measurement month. As a member of AMEC, Universal Information Services helps educate tomorrow's PR pros on the best practices of PR measurement and media monitoring.

Paul Kontonis 9/2/16 Paul Kontonis 9/2/16

News Cycle Monopoly: Clinton vs. Trump

Universal Information Services analyzed recent media exposure to determine how media mentions impacted the presidential polls for Clinton and Trump.

Paul Kontonis 9/2/16 Paul Kontonis 9/2/16

Your Path to Media Measurement (Free Webinar, On-Demand)

Paul Kontonis 8/22/16 Paul Kontonis 8/22/16

Is Super Mario the 2020 Olympic Hero?

Brand monitoring for the Tokyo 2020 Olympics starts now. Universal Information Services looks at the media hits mentioning Super Mario and the closing ceremonies in Rio.

Paul Kontonis 7/19/16 Paul Kontonis 7/19/16

Republican National Convention and the Media

How can measuring the media of the Republican National Convention predict tomorrow's discussion? Universal Information Services tracks and analyzes the RNC 2016 media mentions.

Paul Kontonis 6/28/16 Paul Kontonis 6/28/16

Research: Outcome-based PR Tactics (Survey)

Universal Information Services is developing the next level of media measurement. Outcome-based PR Tactics helps PR pros keep moving in the right direction.