It has become a thing in my house. A question comes up and someone recommends that we “ask the Google.” You can ponder the implications for mankind now that we count on technology to answer every question, but I am focused on what this means for brand marketing.

Every business needs to develop relationships with a target audience. Whether the goal is to develop advocates, sell services or encourage other specific action, social media is a great tool for relationship building.

Search engine optimization (SEO) requirements change over time. If you are working to achieve SEO today, here are five items to keep in mind:

Should you be marketing during a pandemic? Yes. Your marketing needs to be sensitive to current events, but abandoning your customers now will damage the relationships you have built with them.

You may be thinking about how well you are found online in the current operating environment or you may be been working on SEO for some time now. Webmasters and content providers have been optimizing websites for search engines for more than 20 years.

Videos draw attention on Facebook and, with face-to-face interactions limited, they are a great way to connect with your customers.

What Facebook videos get attention? The topic chosen, length of the video, the content, and the amount of text will affect your results.

Marketers and communicators want to position their brand and area of expertise as top of mind with their audiences. Few can dream of becoming as pervasive as the internet, a tool that was virtually non-existent before the 1990's and is now part of daily life for most people.

Creating content is a grind. Creating content that no one reads is a bummer on top of the grind. Follow these tips to develop content that gets read.

Voice-enabled search, enabled by virtual assistants and other voice-powered technology, is growing. Content marketers need to shape their content to remain relevant to the changes this brings.

Your profile photo makes a visual impression of you online. So, it needs to be a worthy representation. Make it awesome.