Public relations people can learn three valuable lessons from the aftermath of the Hamas terrorist attack on Israel.

Let’s get to the tale of the tape of our two undisputed super stars: Beyoncé vs Taylor Swift.

If Mr. Chaucer was around today, he might have included the proverb in a yarn titled, “ Better Late Than Never: The Sorry Saga of Hypocritical Republicans Opposing Donald Trump Who Are Attempting To Save Face Because They Supported Him For Years.”

If management thinks you’re a valuable asset they’ll most likely reassign you. If they refuse, that also sends a message about your standing in the agency.

Media biases are everywhere.  And they’re easy to detect, especially in political and sports reporting.

Regardless of the situation or profession, individuals who wield power, or are in the spotlight, often refuse to admit that it’s time to call it a career.

History shows that the predictions of the economic seers and the support that candidates receive from show biz folk should not be taken seriously.

There’s no need for students of public relations to read the chapter on media relations in expensive text books because every day since former President Donald Trump announced that he was running for president in 2015 his actions have provided a Master’s Class in how not to act when dealing with the media.

It’s been widely reported about the differing of opinions regarding allowing athletes from Russia and Belarus to compete in the 2024 Paris Summer Olympic Games, with the IOC in favor and a host of countries threatening to boycott the games if the athletes are permitted to participate. 

The continuing unhinged actions of former President Donald Trump is the saga favored by lovers and haters of a criminally-indicted, twice impeached individual who has been successfully sued for sexual assault and running a fake university.

To all the businesses associated with the games, and especially to the network televising the games in the U.S. - NBCUniversal - the Paris Olympics will be the most important happening since humans appeared on our planet.

Tom Brady's recent endorsement deal with FTX highlights the mixed perception of athlete endorsements among consumers and journalists, with some recognizing the paid spokesperson role while others may take endorsements more seriously.

Many new valuable “not to do” PR lessons will emerge, as they have since the beginning of the various civil and criminal investigations of Mr. Trump began.

The two that I think are the most important were the announcements by two old-timers, President Biden and former President Trump to run for re-election, even though actuarial tables suggest that both might not be able to serve a full four year term.

So it’s no surprise that the totalitarian-loving former president praised the merger between the PGA Tour and Saudi Arabia’s LIV Tour, even though the Kingdom has been accused of human rights violations for as long as I can remember, and probably as long as it has been in existence.

Cable news political broadcasters are arguably the primary user of “inside baseball,” terminology, the most recent major example being on May 24, when an overload of twitter users made the site crash, derailing Gov. Ron DeSantis’s announcement that he was officially running for president.

Clients making statements that engender additional negative media voverage with five important lessons that PR people should never forget.

Despite your opinion, a few valuable PR lessons emerged from the town hall that apply to non-political clients.

Since the beginning of the pandemic three years ago, there were many important PR lessons over the past three years from the pandemic that should not be forgotten because they can relate to agency situations. 

In our business, when things turn sour, scapegoats must be found and punished.