The Role of Storytelling in Brand Communications
Catherine’s VlogViews:“Our minds are made from narrative. From the time we were little and our parents read stories to us to now in corporate America (storytelling) is a very effective way to get across what you are doing at your company.”“The people that are the very best at what we do in communications know and understand their businesses inside and out. They know the competitors, industry, products, that’s the way they are able to tell wonderful stories.”“We (McGraw Hill) are going through an extraordinary transformation from print to digital. We are a 125 year old company that is basically a digital startup. Our job in the communications depart is to tell that story.” What is the role of the CEO in your PR plan:“We have a fabulous CEO who is articulate and knows the industry, issues, and products inside and out. For us he really is the face of the company, both externally and with employees.”“If there is one thing that I have learned in my career is that reputations are made from the inside out. It’s the employees who represent the face of the company in all different areas. Employee communications is a critical piece of what anyone in communications should focus on.” More information:Website: McGraw HillLinkedIN: Catherine MathisTwitter: @DSSimonDoug//
