The Big Apple Podcast with Sandra Fathi Explores NYC’s PR Power Ahead of 2024 Awards
The Big Apple Podcast by PRSA-NY is hosted by Sandra Fathi, CEO and Founder of Grey Matter Advisory, Chief Growth Officer for Global Gateway Advisors, and former President of PRSA-NY, Chair of the PRSA Tri-State District, Chair of the PRSA Technology Section and a Board Member of the PR Council.
The Big Apple Podcast by PRSA-NY has already made waves with its first two episodes, offering listeners an exclusive look into how New York City became a powerhouse for public relations professionals. As we have seen this year, New York City public relations agencies dominate the top 10 list for the US each month. Hosted by Sandra Fathi—CEO of Grey Matter Advisory, Chief Growth Officer for Global Gateway Advisors, and PR industry veteran—the podcast dives deep into the stories and strategies that have shaped the city's PR landscape.
With industry giants like Richard Edelman and Shelley Spector on the guest list, The Big Apple Podcast aims to dissect the dynamic environment of New York, showcasing how the city has shaped, and continues to influence, the global PR industry. This limited-edition series is quickly becoming a must-listen for PR professionals and enthusiasts who want to understand why New York remains the go-to destination for public relations talent.
In the premiere episode, Shelley Spector, the visionary founder of the Museum of Public Relations, takes listeners on a journey through the history of the PR profession. Spector shares untold stories about the pioneers who shaped the industry and the efforts her museum is making to preserve their legacies. Her conversation with Fathi explores the evolution of public relations, offering insights into how PR has transformed alongside New York City’s changing media and business landscape.
Listeners also get a sneak peek into the museum’s archives, which feature rare documents and artifacts that highlight key moments in PR history. It’s an eye-opening conversation about the origins of the industry and why it’s so important to understand its roots, especially in a city that continues to be at the heart of PR innovation.
The second episode brings listeners a compelling story of crisis management and resilience. Cristyne Nicholas, former CEO of NYC & Company, recounts the monumental PR efforts involved in rebuilding New York City's tourism sector following the devastating attacks on September 11, 2001. Nicholas led the city’s tourism recovery, implementing a PR strategy that was both bold and deeply sensitive to the emotional impact of the tragedy.
Nicholas and Fathi also discuss how those same crisis management skills were called upon during the COVID-19 pandemic, demonstrating the timeless nature of effective PR strategies in times of crisis. For professionals interested in learning how to handle large-scale challenges, this episode provides actionable insights and inspiring examples of leadership in the face of adversity.
Beyond the podcast, PRSA-NY is gearing up for one of the most anticipated events in the PR industry: the 2024 Big Apple Awards, set to take place on October 30th. The Big Apple Awards recognize excellence in public relations, highlighting the most innovative campaigns and professionals who have made a significant impact.
