The Best of Monitoring and Measurement Metrics of 2015

The countdown continues! As the year comes to a close, we’re compiling the best practices you need to know for 2016. Get more tips in our Best of 2015 series.Although PR and content marketing used to be focused solely on the message, today’s communications professionals must be as adept at deciphering data, as they are at storytelling.We’re all tasked with doing more with less, and analytics are the key to making intelligent decisions efficiently. Knowing how to monitor trends and measure our efforts enables us to not just optimize, but also prove the value of our work.Keep reading this round-up of our top content about monitoring and measurement to learn how analytics can help you develop a smarter 2016 communications strategy.6 Keys to Effective Social Media MonitoringSocial media has opened up so many doors for brands. However, with so much information out there, the challenge is finding what’s actually relevant to us.Continuous social media monitoring is the solution. But where does one begin? This blog post walks through the basics: the Who, What, When, Where, Why and How of social media monitoring.The Value of Twitter Data in Gathering Industry IntelligenceOf course, to take full advantage of monitoring’s benefits, you need to look beyond the basics. Monitoring brand mentions is a start, but social media data holds much more value.For instance, Twitter data is used by medical researchers to track the spread of diseases, by the U.S. Geological Survey to track earthquakes, by the financial industry to monitor market moving trends, and by journalists to access eyewitness reports during breaking stories.Check out 10 different ways social media monitoring can help you gather industry intelligence and understand trends with this list of must-monitor topics.

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