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Why Experts Should Rethink Saying “Thanks for Having Me”
Experts on CNBC and beyond should retire the overused “Thanks for having me” and confidently own their expertise with a stronger sign-off.
Marketers Are Getting It All Wrong for Upfronts NewFronts Season and Nielsen’s Data Proves It
Nielsen’s latest cross-media insights reveal that advertisers clinging to outdated strategies are missing the mark—here’s what every communicator must learn to stay ahead in the 2025-2026 Upfronts/NewFronts season.
Retail Media Meets CTV and Sparks a Consumer Engagement Revolution for Bold Brand Strategies
As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.
PR Masters Series Podcast, Episode #80 - John Iwata
Jon Iwata, a distinguished figure with a 35-year career at IBM, including roles as the global marketing and communications leader and chief brand officer, is the special guest on the PR Masters Series Podcast.
Words and PR Still Matter, At Least for Some of Us
For some PR professionals it was a close-mouthed “hmmm.” Others perhaps muttered a variation on, “Oh, well that explains it.”