The State of Creator Marketing 2024-2025 reveals how creator-driven content is revolutionizing brand engagement, delivering massive ROI and leaving traditional marketing in the dust.

Birnbach Communications issued its 22nd annual list of top media and marketing trends for the upcoming year.

In this complex ecosystem, it’s clear that communicators need a new playbook in 2024.

These PR and marketing trends can help you thrive in 2024.

As the 2023 holiday season kicks off, marketers, creators, and publishers find themselves navigating an increasingly complex socioeconomic environment, with consumers more conscientious about their spending habits.

Megan Fletcher, VP of Customer Marketing at Marigold, analyzed the 2023 U.S. Consumer Trends Report (CTI), providing valuable insights for public relations leaders by emphasizing the diverse expectations and preferences across generations.

After launching the new CommPRO at the start of this year, I am thrilled to share that our top performing articles and events so far in 2023 focused on a wide range of important topics for the industry.

Effective marketing is a key component of any successful business venture. Recently, there have been changes and new trends in the entrepreneurial world, many of which are specific to marketing. A business’s marketing strategy is vital to increasing sales and retaining customers. Below are unique marketing strategies you can adopt for 2023. Keep reading to learn more.

Nearly three years after the onset of the COVID pandemic, much has changed about how employees engage with their employer and their work.

2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. 

A Conversation with Marian Salzman, Author,  THE NEW MEGATRENDS

For most of us, our experiences at the start of the COVID-19 pandemic fit into one of several slots: For healthcare workers, those early weeks and months featured seemingly endless days and nights of soul-wearying labor, heartbreak, sacrifice, and vulnerability. For essential retail, transport, and factory and warehouse workers, it was a time of measuring the value of a paycheck and job security versus childcare needs and the heightened risk of contagion. And for millions of others—especially those with young children at home—it was long hours to be filled as best one could. Suddenly, our newsfeeds were brimming with images of freshly baked sourdough bread, backyard tomato plants, drive-by birthday celebrations, and completed jigsaw puzzles. After years of disparate media diets, viewers came together around daily pandemic briefings and series such as The Last Dance and Tiger King.

Each year we produce a Year-In-Review eBook with a theme based on the year that was, filling it with our 50-or-so columns and hundreds of podcasts. 2021 seems to be about learning to live with loss — with nearly 5.5 million people worldwide dying of Covid-19