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Communications Leaders Weigh In on Strategic Wins and Missed Opportunities with the Harris and Walz Interview
CommPRO reached out to the communications community for their expert opinions on the interview—whether it met expectations, delivered unexpected twists, or fell short of the mark.
How Does AI Help Spread a Brand Story? Jason Brandt Explains it to a Teenager
In this episode of "Explain it to a Teenager” from Cannes Lions 2024, Rio Damata delves into the evolving world of public relations and marketing with Jason Brandt, Chief Marketing Officer of PRophet.
Quality Content Crucial for Streaming Services Amid Increasing Competition
In a recent article by David Bloom published in TVREV, David discusses how Neumann stressing the need for Netflix to improve every aspect of its service, with a particular emphasis on content quality, acknowledging that this is what their members care about the most, and its implications.
The Importance of New Video Formats for Optimal Content Marketing
Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.
Super Bowl Spotlight: These Brands Had the Biggest Social Impact
The Super Bowl is the biggest advertising night of the year, and brands across all industries break out their creative chops to vie for viewer attention.