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Building a Marketing Budget for an Effective Communication Strategy for Your Small Business
Most companies spend around 9.5% of their revenue on marketing, and it’s vital to get your budget right.
Building an Effective Marketing Campaign Through Interdepartmental Collaboration
Effective marketing campaigns can make or break your business. A well-strategized, coordinated campaign can bring new customers to your company, bolster your brand presence, and improve the ROI of every long-term project you commit to.
Agency New Business: Increasing Wallet Share with Clients
As a former head of communications for blue-chip companies, founder of agencies, and CEO of CommunicationsMatch™, I’ve been involved in the new business process for more than two decades.
Five Content Trends That Affect Your PR
Digital technology is constantly evolving and changing and as it does, it affects how we craft our business communications. Keep your eye on these five content trends that affect your PR and marketing strategy: