In communications, mastering the art of press releases is paramount. Adam Christensen, Chief Marketing Officer at Notified, brings over two decades of experience from leading roles at companies like PayPal and IBM.

Whenever you find these terms bubbling into your emails, pitches and presentations, take a moment to consider your intent, and focus up your phrasing with these more earnest approaches.

Here’s why press release SEO is crucial and some best practices for maximizing its impact, specifically for seasoned public relations experts who think they know it all.

This guide offers practical advice and actionable insights designed to help PR professionals navigate the competitive media landscape.

PR professionals are encouraged to see press releases as powerful components of a holistic marketing approach that can significantly enhance brand visibility and media coverage.

Here are some strategies to help your press release stand out and maximize its impact.