Building trust today means creating communities where people feel they truly belong, turning consumers into collaborators and brands into partners.

The 2024 Big Apple Awards left the PR industry buzzing, with top leaders and rising stars coming together to celebrate groundbreaking achievements and inspire the future of communications.

Get ready for the 2024 PRSA-NY Big Apple Awards, where the brightest minds in PR will gather to celebrate groundbreaking achievements and shape the future of communications!

Get ready for an unforgettable 2024 Big Apple Awards as powerhouse leader Maryam Banikarim takes the stage to celebrate the brightest minds and groundbreaking innovations in the communications industry.

The winners will be announced at the 2024 Big Apple Awards on Wednesday, October 30, at Manhatta in New York City.

As we kick off the first day of our 15th year—our CommPRO ‘Quinceañera’—I want to extend my deepest gratitude to our incredible community.

In communications, mastering the art of press releases is paramount. Adam Christensen, Chief Marketing Officer at Notified, brings over two decades of experience from leading roles at companies like PayPal and IBM.

For decades, press releases have been a staple in the public relations toolbox, providing companies with a reliable method to disseminate their latest news.

Here’s why press release SEO is crucial and some best practices for maximizing its impact, specifically for seasoned public relations experts who think they know it all.

Compiled from the best practices of veteran communicators, here are ten easy reminders  for experienced PR pros who might be a tad too "seasoned" to remember everything.

This guide offers practical advice and actionable insights designed to help PR professionals navigate the competitive media landscape.

PR professionals are encouraged to see press releases as powerful components of a holistic marketing approach that can significantly enhance brand visibility and media coverage.

Here are some strategies to help your press release stand out and maximize its impact.

When it comes to preparing to communicate quarterly earnings, it’s easy to fall into routine – and with good reason – in a challenging market, it’s critical to remain steady, predictable and minimize risk.

Learn how PR can improve its position through tech adoption, data analysis and ROI measurement—all by working in unison with marketing teams.

The PR industry is under increasing pressure to innovate, evolve and make better use of data to prove its value.