Get ready for the most electrifying showdown of endorsements yet, with Taylor Swift, Elon Musk, and Liz Cheney shaking up the 2024 presidential race!

Join Michael in his conversation with George Stephanopoulos about his new book The Situation Room: The Inside Story of Presidents in Crisis.

Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.

The year 2023 is history. But I can assure you that the year 2024 will provide many PR lessons from headlines from happenings that have nothing to do with our business but nevertheless can apply to it. 

For some PR professionals it was a close-mouthed “hmmm.” Others perhaps muttered a variation on, “Oh, well that explains it.” 

This is a depressing column. And I blame the New York Times for putting me in a disheartened state.

Public relations people can learn three valuable lessons from the aftermath of the Hamas terrorist attack on Israel.

A recent incident involving Kellen Browning, a reporter for The New York Times, has brought to light the complexities of maintaining sensitivity in the face of tragedy.

Learn to persevere.  Rise from falls you’re bound to have in life.  

From the ability to write prompts at the click of a button to the apprehension around automated tech felt by some employees regarding their job security, AI is popular right now.

Is the 24-hour news cycle a vehicle for making minor stories seem important? In my opinion, the answer is a resounding “yes.”