CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO Editorial 11/7/24 CommPRO Editorial 11/7/24

Retail Media Meets CTV and Sparks a Consumer Engagement Revolution for Bold Brand Strategies

As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.

Arthur Solomon 7/15/24 Arthur Solomon 7/15/24

Will NBCUniversal Be Too Afraid To Discuss The Controversies Surrounding The 2024 Paris Olympic Games?

Will NBCUniversal’s reporters on the scene act as “hard news” journalists or PR people for the IOC, as they have in the past?

Arthur Solomon 4/26/24 Arthur Solomon 4/26/24

Unsportsmanlike Conduct

For those who make a living in the sports business it’s anything goes as long as it keeps cash registers going cha-ching, cha-ching, cha-ching.

Arthur Solomon 12/21/23 Arthur Solomon 12/21/23

Nonsponsor Brands: Ambush Marketing Strategies to Connect with the Olympic Games Amid Controversy

Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.

Arthur Solomon 7/24/23 Arthur Solomon 7/24/23

NBCUniversal's Paris Summer Olympic Press Release Is A Cautionary Example Of Poor Writing

To all the businesses associated with the games, and especially to the network televising the games in the U.S. - NBCUniversal - the Paris Olympics will be the most important happening since humans appeared on our planet.