Is the evolving media landscape truly reshaping consumer influence, or do timeless principles of awareness and trust still reign supreme?

With Bill Davies as CEO and a Top 10 ranking under its belt, Racepoint Global is poised to revolutionize technology-driven communications

Get ready for the most electrifying showdown of endorsements yet, with Taylor Swift, Elon Musk, and Liz Cheney shaking up the 2024 presidential race!

Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

Discover how AI is transforming influencer marketing strategies, but at what cost to authenticity and human connection?

Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.

This comprehensive analysis provides communicators with crucial insights into the evolving preferences of audiences across various platforms, making it an essential tool for staying competitive and relevant in the digital age.

I missed Cannes Lions this year but see creators as business owners focusing on outcomes, with Vidcon highlighting deeper audience engagement over traditional brand partnerships in the evolving creator economy.

As traditional journalism grapples to adapt to this digital revolution, akin to bloggers of the TikTok era, it becomes imperative to scrutinize the implications and potential ramifications of this seismic shift in media consumption.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

The report delves into attitudes and generational differences concerning personalization, privacy, messaging, advertising, and brand loyalty.

Birnbach Communications issued its 22nd annual list of top media and marketing trends for the upcoming year.

As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.

PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.

Tubular Labs reports that three powerful women emerged as economic saviors, igniting a global spending spree and providing a much-needed boost to local economies. Barbie, Beyonce, and Taylor Swift, collectively known as the holy trinity of female empowerment, led the charge in what became known as #SpendingGirlSummer.

Bud Light’s mistake was that it folded like wet newspaper the moment critics predictably got together to fling red, transphobic meat at the Anheuser-Busch brewery until some stuck.

Surveys have shown that consumers want a brand to take a stand on the various political and social issues that are confronting our nation.

Over the course of three days, ranging from pre-conference to the closing session, new friendships were formed, new insights were gleaned and new ideas bloomed.

Networking is paramount in business. For professionals at any stage in their career, who you know matters far more than what.