The media landscape in 2025 will demand PR and marketing leaders to navigate fragmented audiences, evolving platforms, and AI-driven challenges with innovative, trust-building strategies.

The media’s slanted election coverage in 2024 revealed a deeper PR crisis, affecting every citizen and shaping the future of public trust.

Public relations pros gained and perhaps lost business in the wake of Vice President Kamala Harris’ Fox News Channel appearance. 

By August 31, more than 193,000 Americans had died from the virus.

It is part of Trump’s playbook and has been for years. 

To followers of the political news, Groundhog Day is every day, because if a person decided to abstain from watching cable political news for a week and then resumed watching the program of choice, it would seem as if they hadn’t taken the hiatus.

The year 2023 is history. But I can assure you that the year 2024 will provide many PR lessons from headlines from happenings that have nothing to do with our business but nevertheless can apply to it. 

“In this world of uncertainty, one thing is constant: With scant exception, the news delivered by cable broadcast channels will either be incomplete, misleading, prejudicial or outright lies.”

Former U.N. Ambassador Haley showed herself to be strong, intelligent, articulate, and informed, clearly someone to be taken seriously as a potential presidential candidate.  

The continuing unhinged actions of former President Donald Trump is the saga favored by lovers and haters of a criminally-indicted, twice impeached individual who has been successfully sued for sexual assault and running a fake university.

Shortly after Fox’s announcement that they were parting ways with their once star performer, CNN announced that one of its once most recognized stars for the past 17 years, Don Lemon, was terminated by the network.

The word “trivial” has become an important  much used adjective by cable news hosts when the subject concerns former President Donald Trump’s alleged hush money payment to adult film actress Stormy Daniels.

Is the 24-hour news cycle a vehicle for making minor stories seem important? In my opinion, the answer is a resounding “yes.”