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Retail Media Meets CTV and Sparks a Consumer Engagement Revolution for Bold Brand Strategies
As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.
Recent Proxy Battles Offer Insights Into How Comms Can Get Out In Front Of Activist Investor Drama
Proactive strategies for communicating about activist investors.
Social Media Data Reveals Streaming Success, Gaming Triumphs, and Rising Sports Stars
Tubular Labs finds streaming platforms play to social for end-of-year viewership gains with social viewership grow for Netflix and Peacock in December, 2023.
Words and PR Still Matter, At Least for Some of Us
For some PR professionals it was a close-mouthed “hmmm.” Others perhaps muttered a variation on, “Oh, well that explains it.”
Quality Content Crucial for Streaming Services Amid Increasing Competition
In a recent article by David Bloom published in TVREV, David discusses how Neumann stressing the need for Netflix to improve every aspect of its service, with a particular emphasis on content quality, acknowledging that this is what their members care about the most, and its implications.