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Navigating the Tightrope of Economic Uncertainty Forces Companies to Rethink External Communications
We spoke with our CommPRO Industry members to learn more about their strategic and agile approach, with a focus on maintaining trust and credibility among stakeholders.
Can There Be A Crisis Mismanagement Rapprochement In Gaza?
Yes, the second front in any war is waged by crisis managers who know how to deploy what is so missing in action—public relations.
Decoding Elon Musk's Strategic Chess Moves in Twitter's Transformation to X
While many are quick to dismiss this move as another quirk of Musk's eccentricity, it is essential to recognize that he operates on an entirely different level – playing chess while we are stuck playing checkers.
Building a Marketing Budget for an Effective Communication Strategy for Your Small Business
Most companies spend around 9.5% of their revenue on marketing, and it’s vital to get your budget right.
Charities Adjust Their Communications Strategies to Better Reach Gen Z
Every organization wants to court Gen Z, the youngsters who will be our customers for the next 50 years of more. Nonprofits are no exception.