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Bud Light's Problem Is That It Folded
Bud Light’s mistake was that it folded like wet newspaper the moment critics predictably got together to fling red, transphobic meat at the Anheuser-Busch brewery until some stuck.
Why Brands Must Stay Consistent With Their Brand Story
Surveys have shown that consumers want a brand to take a stand on the various political and social issues that are confronting our nation.