Who doesn’t love a circus? - Clients and public relations agencies when request-for-proposal (RFP) processes are run like one!

There are five primary questions communications agencies should ask themselves to improve their new business win ratio. 

The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies. 

We tend to think of inflation in the context of modest annual price increases that drive up the cost of living. Each year the price of what we buy rises by a few percent. Salaries and charges for services are increased to match or exceed this. 

OK. You need to be of a certain generation to connect the communications and musical dots. If you are struggling, read on and I’ll connect them for you at the end.