There’s an old newsroom saying that applies to these deeply investigated and researched stories: “It’s all in the telling.”

If you are preparing to write a dissertation on marketing and are willing to create a fundamental and high-quality work, you should know that it will not be an easy task.

Finding inspiration for writing can be tough any day of the week, but it’s especially difficult if you have taken some time off around the holidays and are now trying to get back into your work routine.

All communicators have been there before: Having to write a quote that sounds intelligent, insightful and impressive. Oh, and make it personalized. Memorable, too. And quick!

The ellipsis is a useful but often misused punctuation mark. It’ most used for indicating that something has been removed from a quote, but their actual usage can be a bit tricky.

To write better in professional PR, we need a clear understanding of why we write in the first place – why, in effect, we’re paid to do what we do and what’s expected in return by those who employ us.