Since 2003, HUNTER, one of the country’s leading food and beverage public relations and marketing communications agencies, has commissioned a study annually to identify the top food news stories according to the opinions of Americans. This annual study not only helps to identify which stories are capturing the most attention but also measures their impact and influence on consumers’ awareness, attitudes, behaviors and advocacy. The data is reviewed overall and by key demographics, including the age cohorts of Millennials/Gen Zs, Gen Xers and Baby Boomers/Matures.