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How B2B Companies Can Appeal to More Customers
In today's market, B2B companies need to do more than provide quality products and services.
From Hidden to Holistic: B2B Communications Come of Age
It’s true. I once gave a lecture at my alma mater titled “B2B: The Hidden World of Public Relations.” At that time business-to-business communications was, indeed, hidden away — invisible to the average consumer. Practical and transactional in tone and purpose, these comms were tucked away and separate from the other internal and external communications streams.