Michael Levine…..For Consideration

Industry News
Written By Paul Kontonis

Big Brands Shun Straight, White Britain in their Adverts, Notes Media Expert

Big Brands Shun Straight, White Britain in their Adverts, Notes Media Expert Michael LevineAccording to media expert and author Michael Levine (www.MichaelLevineMedia.com) advertisers in England are so worried about being accused of racism or homophobia that they are shying away from using images of white people and straight couples. “British marketing departments are even putting diversity above relevance to their target audience to avoid accusations of bigotry” said Levine.  “A third of advertisers questioned said they had used fewer white models and heterosexual couples over the past year. More than a third of these said they were taking this approach to “prevent perceived discrimination” reported Levine.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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