Marketing Experts Tell All: Content Messaging Trends for 2016 (FREE WEBINAR...ON-DEMAND)

Webinar Overview

Content strategy and inbound marketing are some of the trendiest topics in marketing, but there is a fundamental problem with content creation. The important content quality piece is often forgotten and many marketers underestimate the importance of targeted content and distribution in the marketing puzzle. Join PR Newswire and top marketing experts as we share strategic tips on how to get the most of your content marketing efforts and create marketing plans that thrive in your industry.

During the webinar we will address:

• How to create a multi-channel content promotion strategy and get the most out of your distribution methods
• Best practices on how to achieve and drive content marketing goals
• How to write engaging content that attracts the right targeted audience for your brand

Speakers

Rebecca Lieb

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.Earlier, she was Altimeter Group‘s digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content’s role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company’s U.S. operations and grew the business to profitability in one year.Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable SearchEngineWatch.com. She’s a frequent public speaker on topics related to digital marketing, advertising, and media. 

Terry Young

CEO & Founder, sparks & honey

As the fast gets faster and industries experience exponential change, Terry Young shares a new approach with audiences to understanding what’s now, next and in the future to gain the competitive advantage.Terry Young works with Fortune 500 organizations and start-ups to track the subtle shifts in innovation that can lead to industry disruption through new product and service design, internal innovation design and brand innovation. He identifies trends that disrupt global consumers, reshaping organizations and industries. His most recent work looks at the impact of the crowd economy; the shift away from closed-door business to an era of open and transparent business, the Rise of Generation Z and how they are wired for collaboration, and the ways to connect and market to the emerging modified class. Young is a sought-after commentator on trends that will shape the future, and his views are often featured in The New York Times, Fast Company and Forbes.