How Tech Companies Are Responding To The EU’s AI Act

How Tech Companies Are Responding To The EU’s AI Act CoCreations Global Gateway Advisors CommPRO

The big picture: The European Union passed the AI Act, the first major regulatory framework for AI, in mid-March. 

It states that “AI should be a human-centric technology. It should serve as a tool for people, with the ultimate aim of increasing human well-being.”

The legislation introduces new transparency rules and bans certain AI uses, including:

  • Using AI to influence or change behaviors in ways that are harmful

  • Biometric classification to ascertain race, sexual orientation, beliefs, or trade union membership

  • “Social scoring” systems that track a person’s behavior and could lead to discrimination

  • Real-time facial recognition in public places

While it may take up to 36 months to go into full effect, companies operating in the EU that are not in compliance could face fines much sooner.

Finish reading at CoCreations.

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