Dr. Rochelle Ford Plans to Redefine Global Communication Leadership with Visionary Strategy and Bold Innovation
CommPRO had the pleasure of sitting down with Dr. Rochelle Ford, the newly appointed Chief Executive Officer of the Page Society voted in unanimously on December 5th. Her enthusiasm for the role is palpable as she prepares to bring her transformative vision to life, one rooted in listening to members, fostering collaboration, and driving innovation, diversity, and global impact. Most recently she was president of Dillard University where Dr. Ford demonstrated exceptional leadership, transforming the university’s financial standing while fostering innovation and growth. These accomplishments underscore her readiness to lead the Page Society as it expands its global influence.
Dr. Ford emphasized that listening is the foundation of her leadership approach. She passionately spoke about engaging with members, staff, and the board to understand their challenges and aspirations, ensuring the organization’s initiatives align with their needs. A key element of this approach is creating safe spaces where communication leaders can address sensitive topics like safety, innovation, and balancing tradition with modern demands. Drawing from her own experiences as a university president during crises, Dr. Ford highlighted the need for transparency and mutual support to help leaders navigate complex environments.
Expanding Page’s global footprint is another significant aspect of her vision. While most members are currently based in the United States, Dr. Ford is committed to increasing membership in regions like Europe and Asia. She highlighted countries such as Germany, the Netherlands, Japan, UAE and China, where Page is already growing its presence. An upcoming week of Page events at the World Economic Forum Annual Meeting in Davos and the Page International Exchange in Amsterdam exemplify her efforts to foster meaningful connections and position Page as a truly international organization, equipping members with the tools to lead effectively in diverse cultural and business contexts.
Technology, particularly artificial intelligence, is central to Dr. Ford’s roadmap. She is committed to leveraging AI to enhance accessibility, streamline communication, and empower members to stay ahead of emerging trends. By integrating AI-driven tools, Page can provide innovative solutions that help members navigate complex challenges such as sustainability, cross-functional integration, and the evolving landscape of advanced communication technologies. This focus on technology reflects Dr. Ford’s broader vision of positioning Page as a leader in driving innovation and equipping members with cutting-edge resources.
Dr. Ford also emphasized the importance of delivering a strong return on investment (ROI) for Page members. She noted that the organization’s growth, innovation, and diversification efforts are all designed to ensure members see tangible benefits from their participation. Some examples include the 2025 Benchmarking Study which will provide actionable insights on emerging trends, equipping members with tools to address challenges. The regional programs will help foster cross-border collaboration and elevate leadership impact These programs are focused on delivering actionable insights and practical value, helping members enhance their professional development and maintain leadership in the field.
Expressing gratitude for Roger Bolton’s legacy, Dr. Ford plans to build on the 2024-2026 strategic plan, which emphasizes community building and professional elevation. Her long standing relationship with Roger, who encouraged her early involvement with Page, has deeply shaped her leadership philosophy.
Looking ahead to her first year, Dr. Ford’s vision is clear. She aims to focus on strengthening member engagement and position Page as the leading global organization for communication leadership and influence through listening sessions, enhancing Page’s thought leadership offerings, and expanding its global reach through strategic partnerships and events. Through listening, learning, and leading, she is poised to elevate the Page Society, ensuring its members are equipped to thrive in an ever-evolving profession. Her energy and dedication signal a future where innovation and collaboration define success, solidifying Page as a cornerstone of the communication industry.
Dr. Ford’s appointment followed a rigorous global search and was unanimously supported by the Page Board of Trustees, reflecting their confidence in her ability to lead the organization into its next chapter.
