Cision Acquires Bulletin Intelligence
CommPro.biz Editorial StaffMedia communication technology and analytics firm Cision announced it acquired Bulletin Intelligence, which has written the daily White House News Summary for the Executive Office of the President since 2001, and which also provides custom, expert-curated executive briefings to the CEOs and C-suites of many of the nation's largest businesses.The acquisition closely follows Cision's announcement to go public via a business combination with Capitol Acquisition Corp. III (NASDAQ: CLAC) and expands the company's ability to deliver actionable intelligence to senior leadership teams.Bulletin Intelligence's expert analysts deliver customized briefings to closed audiences first thing each business morning, providing a comprehensive view of news and other competitive intelligence to highest-level corporate and government leaders. Bulletin's accompanying predictive media analytics captures and measures the sentiment from news and social media channels, helping brands and executives understand the opinions of customers, investors and regulators around the globe.Bulletin Intelligence's analysis capabilities and deep relationships with world and business leaders will strengthen Cision's current global team of analysts.Cision also adds Bulletin Healthcare and Bulletin Media branded services to its product portfolio. Bulletin Healthcare digitally delivers medical specialty news briefings each morning to over one million healthcare professionals, including 800,000 physicians. Bulletin Media delivers daily news customized to the professional interests of over 500,000 engineers, educators and manufacturers."After our recent announcement to go public, acquiring Bulletin Intelligence is a natural next step toward building the world's most complete earned media cloud platform," explained Cision CEO Kevin Akeroyd. "In an era of excess information and the 24/7 news cycle, the addition of Bulletin's world-class analyst services bolsters our ability to provide data-driven insights that today's executives need to make critical business decisions."Paul Roellig, founding CEO of Bulletin Intelligence said, "Cision is a natural home for Bulletin Intelligence, Bulletin Healthcare and Bulletin Media. The services will complement the Cision platform, and we have been impressed with Cision's new leadership team, its strategic vision and their sincere desire to invest in the business to the benefit of our clients and employees."Day-to-day operations at Bulletin Intelligence and Cision will not be affected. Bulletin Intelligence's customer service, platform and network of analysts will continue to operate as normal.Portico Capital Securities LLC served as exclusive financial advisor to Bulletin Intelligence with respect to this transaction. Terms of the transaction were not released.
