A candid conversation about AI’s assistive role in brand storytelling
Artificial intelligence is here and it’s transforming every industry, including PR and marketing.
New tools and technologies leveraging AI can inspire creativity, create efficiencies in our work, and much more. But how can your team get started? And what’s the best way to avoid missteps along the way?
Join us for lunch and a lively discussion about the state of AI in our craft with an expert panel including technologists, digital strategists, social impact pros and stewards of brand reputation. Learn how to separate hype from reality and smart strategies to apply AI responsibly.
Join PRophet founder Aaron Kwittken, Golin’s global digital president Jeff Beringer, Golin Chicago’s digital leader Amit Wadehra, and Golin’s Social Impact + Inclusion managing director Laura Sutphen and McDonald’s senior director, communications Molly McKenna Jandrain, as they chat with moderator and Golin chief strategy officer Paul Parton about what AI means for the communications industry.
Join us for a wide-ranging conversation about AI in communications and find out:
What AI tools are available today that can help communications professionals?
What are the legal and ethical watch outs for using AI today?
How do we ensure our AI-assisted work is inclusive and free from bias?
How should brands articulate a vision and narrative on how AI is used (or not used) across their companies?
How can business leaders establish a leadership position on AI in the marketplace?
Following the panel discussion, attendees are invited to network with experts and talk with industry peers at Golin’s headquarters office.
Whether you’re a brand marketer or communications lead, an executive or just getting started in our field, AI will impact your team’s work, and we’ll help you get prepared.