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[Webinar] Romancing the C-Suite: How to Communicate PR/Marketing Value

Paul Kontonis
Webinar OverviewThis webinar will take a deep dive into the language and process to communicate  PR/ marketing value to the C-suite and/or to key stakeholders. The webinar will include exploration and discussion around the following:
  1. Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world
  2. How to connect the dots between creative inputs and business driving outcomes: questions to ask, setting benchmarks, etc.
  3. Ultimately, how to communicate these outcomes to the C-Suite and simple, concise language so they how your efforts fit into the larger picture

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