PRophet, a leader in AI-driven tools for PR professionals, is making waves with its groundbreaking platform updates, introducing AI-driven influencer discovery, campaign management, and machine learning-based news monitoring. These innovations enhance the already robust PRophet platform, opening new doors for communicators and marketers. Stagwell Marketing Cloud's PRophet is taking PR to the next level with these transformative capabilities.

PRophet now boasts a trio of offerings: PRophet Earn, Influence, and Monitor. These tools can function independently or in unison, significantly amplifying the value of the PRophet platform. By harnessing AI's power, PRophet is reshaping the PR landscape to make it more accessible and effective for both agencies and brands.

"These new tools will help agencies and brands now leverage our proprietary AI for influencer discovery and management and advanced news monitoring and analysis," says Aaron Kwittken, founder and CEO of PRophet, and CEO of Stagwell Marketing Cloud, Comms Tech Unit. "PRophet is the only marketing solution that combines this holistic but agile, customer-centric approach in an intuitive, measurable and affordable user experience."

The PRophet platform recently partnered with EZ Newswire to offer cost-effective news distribution to trial and PRO customers. This partnership furthers PRophet's mission to provide comprehensive and affordable PR solutions.

Why This Matters for PR Executives

These groundbreaking AI-driven tools are game-changers for public relations executives. They empower PR professionals to harness the capabilities of AI and machine learning for influencer discovery, campaign management, and news monitoring. This integration of AI and PR opens new possibilities for creating personalized influencer marketing campaigns, navigating the evolving media landscape, and staying updated with the latest news.

As the PR landscape evolves, PR professionals need tools that provide a holistic yet agile approach to PR campaigns. PRophet combines these elements into a user-friendly and cost-effective solution, providing PR executives with a competitive edge in the ever-changing world of communications.

PRophet's innovative offerings enhance influencer marketing strategies, reinvent news monitoring, and optimize content generation. By attending the PRSA ICON 2023 conference, PR professionals can get a firsthand look at these transformative tools and their potential.

These new tools align with the changing PR landscape, where traditional media has shifted, making influencer marketing and digital content crucial. PRophet Influence, in particular, can be a game-changer for brands seeking to maximize their influencer marketing strategies, combining generative AI, data analytics, and monitoring technology.

PRophet Monitor, powered by PeakMetrics, provides a one-stop solution for media monitoring and narrative analytics, ensuring PR professionals never miss a mention and can tailor alerts to their specific criteria.

PRophet Earn continues to utilize AI for content generation, helping PR executives predict earned media interest, reach, and sentiment. Its suite of tools, including AI writing, pitch generation, biography, and blog creation, streamlines content development.

As AI continues to reshape the PR landscape, PRophet offers PR executives the tools to navigate this evolving terrain effectively. The low-cost news distribution partnership with EZ Newswire is a testament to PRophet's commitment to providing comprehensive solutions to its users. In a rapidly changing PR environment, PRophet is at the forefront of innovation, helping PR professionals achieve their goals with ease and precision.